Legendplugins

Understanding Analytics

LegendLinks provides comprehensive analytics to help you understand your link performance, track conversions, and make data-driven decisions.

Note: Advanced analytics features (custom date ranges, lifetime data, detailed breakdowns, CSV export) are available in Pro, Plus, and Business plans. Lite plan includes basic analytics with 30-day data retention.

Overview

Access analytics from LegendLinks → Analytics in your WordPress admin.

Dashboard Overview

The analytics dashboard shows:

  • Total Clicks - All-time click count
  • Unique Clicks - Unique visitors
  • Average per Day - Daily average
  • Bot Clicks - Filtered bot traffic (if enabled)

Date Ranges

Choose from:

  • Last 30 Days - Available in all plans
  • Last 7 Days - Pro plan or higher
  • Last 90 Days - Pro plan or higher
  • All Time (Lifetime Analytics) - Pro plan or higher
  • Custom Range - Select specific dates - Pro plan or higher

Charts & Visualizations

Clicks Over Time

Line chart showing:

  • Total clicks per day
  • Unique clicks per day
  • Trends and patterns

Device Breakdown

See which devices your visitors use:

  • Desktop
  • Mobile
  • Tablet

Browser Breakdown

Top browsers accessing your links:

  • Chrome
  • Safari
  • Firefox
  • Edge
  • Others

Operating System

OS distribution:

  • Windows
  • macOS
  • iOS
  • Android
  • Linux

Traffic Sources

Where your clicks come from:

  • Direct
  • Google
  • Facebook
  • Twitter
  • Other referrers

Click any source to drill down and see detailed statistics.

Country Analytics

See which countries generate the most clicks (if geo-targeting is enabled).

Per-Link Analytics

View analytics for individual links:

  1. Go to LegendLinks → Links
  2. Click on any link
  3. View click count, unique clicks, and activity trends

Sparkline Graphs:

  • Mini activity graphs show last 7 days of clicks
  • Quick visual indicator of link performance
  • Available in Link List and Top Performing Links

Bot Filtering

Enable bot filtering in Settings → Tracking & Analytics:

  • Filters out search engine crawlers
  • Excludes social media bots
  • Improves data accuracy
  • Plan Requirement: Pro plan or higher

Bot clicks are tracked separately and shown in analytics.

Exporting Data

Export analytics to CSV:

  1. Go to LegendLinks → Analytics
  2. Select your date range
  3. Click Export CSV

Understanding Your Data

Total vs. Unique Clicks

  • Total Clicks: Every click, including repeat visitors
  • Unique Clicks: One per visitor (based on IP)

Referrer Analysis

  • Direct: Users typing URL directly or using bookmarks
  • Google: Traffic from Google search
  • Social Media: Facebook, Twitter, etc.
  • Other: Various sources

Best Practices

  1. Monitor trends - Watch for spikes or drops
  2. Compare date ranges - See growth over time
  3. Check referrers - Understand traffic sources
  4. Filter bots - Get accurate human traffic data
  5. Export regularly - Keep backups of your data

Advanced Analytics

Note: Advanced analytics features are available in Pro, Plus, and Business plans.

Lifetime Analytics

View all-time statistics for comprehensive insights.

  • Plan Requirement: Pro plan or higher

Custom Date Ranges

Select specific periods to analyze campaigns or events.

  • Plan Requirement: Pro plan or higher

Heatmap View

Visual representation of daily activity with color gradients.

  • Plan Requirement: Pro plan or higher

Device/Browser/OS Breakdown

Detailed breakdowns of device types, browsers, and operating systems.

  • Plan Requirement: Pro plan or higher

Country Analytics

Geographic distribution of clicks (requires Geo-Targeting feature).

  • Plan Requirement: Pro plan or higher

Next Steps

A/B Testing Analytics

Pro+ plans include detailed analytics for A/B testing and link rotation. Track performance across different URLs and determine which variations convert better.

  • Per-Variant Analytics - See clicks, unique visitors, and conversion rates for each rotation target
  • Real-time Results - Monitor A/B test performance as data comes in
  • Statistical Insights - Make data-driven decisions about which URLs perform better

For detailed setup instructions, see our A/B Testing Guide.

Understanding Click Metrics

Total Clicks vs Unique Clicks

  • Total Clicks - Every click on your link (including repeat visitors)
  • Unique Clicks - First-time visitors only (prevents click fraud)
  • Non-bot Clicks - Clicks from real users (excludes automated traffic)

Unique Click Detection

Unique clicks are determined by:

  1. Browser cookies - Tracks if visitor has clicked before
  2. IP address - Prevents gaming from same location
  3. 24-hour window - Resets uniqueness after 24 hours

Testing Tip: Clear cookies or use different browsers to see unique clicks increment.

Need help? Check our FAQ or contact support.